Amazon Listings

Category: e-Commerce Success in e-commerce has a lot to do with how well you market your product. And great marketing relies on effective, compelling, benefits-focused copy. Buyers don't care that a spatula is made of silicone until they know how it affects them. You want to touch on their tender pain points and dig just... Continue Reading →

Showcase Canada

Category: e-Commerce Marketing representative of Showcase Canada contacted me with a requirement for several compelling product descriptions and direct-response copy to promote sales. We're all consumers, so we can appreciate how important relevance is when it comes to buying a product. We want to know that what we're buying is right for us. That's why... Continue Reading →

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