Amazon Listings

Category: e-Commerce Success in e-commerce has a lot to do with how well you market your product. And great marketing relies on effective, compelling, benefits-focused copy. Buyers don't care that a spatula is made of silicone until they know how it affects them. You want to touch on their tender pain points and dig just... Continue Reading →


Category: Fashion Sockfellas founder needed some short, witty descriptions to support his brand voice and sell his one-of-a-kind socks. This is where marketing––and writing––gets really fun. Wordplay is full-on here. Sockfellas socks were so successful that the company developed a premium line. Here are a few of my favourites:

Showcase Canada

Category: e-Commerce Marketing representative of Showcase Canada contacted me with a requirement for several compelling product descriptions and direct-response copy to promote sales. We're all consumers, so we can appreciate how important relevance is when it comes to buying a product. We want to know that what we're buying is right for us. That's why... Continue Reading →

Kubu Jamu

Category: Health & Wellness Kubu Jamu is a brand developed by a lovely couple I know in Bali. Made and Onie live just outside Ubud, Bali's quasi-spiritual hub of artists and healers, and they make incredible local food, provide fantastic tours, offer peaceful accommodation to travellers, and are purveyors of a special medicinal tonic called... Continue Reading →

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