MaxPotential Edutherapy

Category: Education

MaxPotential Edutherapy‘s founder and lead educator is an ambitious entrepreneur based in Singapore. She developed a unique, evidence-based program to support children with dyslexia who are often left behind in the country’s public education system.

She contacted me with a need for fresh content on her website that would help inform and educate parents about her program. I revamped her existing copy focusing on two key areas: expert information and language accessibility.

Dyslexia support for parents Singapore
Parents of children with learning disabilities need to know first that they are supported, and second, how they’re supported



Screen Shot 2019-10-20 at 20.30.54
When it comes to explaining technical terms, clarity and simplicity are essential for readers to access the information they need

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