Marketing representative of Showcase Canada contacted me with a requirement for several compelling product descriptions and direct-response copy to promote sales.
We’re all consumers, so we can appreciate how important relevance is when it comes to buying a product. We want to know that what we’re buying is right for us. That’s why most of care more about the benefits than the features of what we’re buying. Even the coolest product in the world will fail the final phase of the sales funnel if the buyer can’t see how it’s going to make their life better.
Wait a sec––what’s the real final phase of the sales funnel? It’s the most important one: customer satisfaction. That only happens when trust, relevance, and value unite in the buyer experience. The key is to communicate your brand and product with integrity. Great writing can do that.
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